AEM MUSEUM OF NEW ENERGY

Scenography, visitor experience and interaction design for the complete redesign of a permanent science exhibition.

2023

Fields

Services

Exhibitions
Museums

Visual Identity
Editorial
Motion Graphics
Installation

In 2023, DE_VISION led the complete transformation of the AEM Museum of New Energy’s permanent exhibition after its relocation from a 3000 m² industrial warehouse to a much smaller, 300 m² city-center venue. This dramatic change in scale called for a complete reimagining of the spatial narrative, content structure, and visitor experience.

We developed a layered, gamified experience based on the VARK learning model, helping visitors of all ages understand the complexity of energy production, use, and its future. We designed the full visitor journey — from interactive installations to scenography and graphic identity — while also coordinating five production teams and taking part in curatorial content development.


Instead of displaying information passively, the exhibition invites active participation through four thematic “capsules” combining objects, animations, projections, tactile experiments, and sound. These immersive installations guide visitors through the story of energy in a playful and educational way.


From storytelling and spatial logic to digital applications and object selection, we shaped every aspect of the exhibition with a focus on accessibility, emotional engagement, and inclusive design. Our aim was to create an engaging science space that brings people closer to the complexity and beauty of energy through playful and accessible experiences.

CHALLENGES

SOLUTIONS

Relocating the museum to a space one-tenth the size of its original venue required a complete redesign. Complex scientific topics had to be presented in a clear, engaging way that appealed to visitors of all ages and learning styles. The new exhibition also needed to keep people in the space longer, maintain the high quality and depth of the original content, and ensure the experience remained exciting from start to finish despite the reduced footprint.

We organised the exhibition into four thematic “capsules,” each offering a multisensory mix of objects, animations, projections, tactile experiments, and sound. This structure allowed us to condense complex information into focused, immersive environments while keeping visitors actively involved.


Interactive installations included ferrofluid displays, polarisation filters, lithophane printing, gear systems, 3D illusions, and holograms, giving audiences direct contact with scientific phenomena. A short animated film explained how a circuit works, from storyboard to sound design, reinforcing the hands-on experiences.


Digital engagement extended the visit through custom-designed mini-games, where visitors could solve binary riddles, complete circuits, and build power plants. We also developed the concept for Reactivity, a card-based gamification system that would reward participation and track progress.

By combining tactile exploration, digital play, and a clear spatial narrative, we created a compact but rich science environment that brought visitors closer to the complexity and beauty of energy.

Client
Location
Date
Scope

Graphics


Interior design
Museum scenography
Installation design
Execution
Digital content
Audiovisual execution
Animation content, direction, sound
Curatorial concept
Project coordination

MVM Paks Nuclear Power Plant Ltd.
Paks, Hungary
2023 -
Scenography,
Experience Design,
Interaction Design,
Graphic Identity,
Lightning design
DE_FORM

DDS (DEMETER DESIGN STUDIO), CETTE CONCEPT, DE_VISION

DE_VISION, Tamás Boldizsár
DE_VISION, DDS (DEMETER DESIGN STUDIO), Tamás Boldizsár

TRIFOLIUM Kft., GRAPHICS LINE Kft.
DE_FORM, DE_VISION, ARCHEO GROUP

ZENIT Kft.


DE_VISION, DE_FORM



Rita Halasi, Inemesit Etentuk, Nóra Demeczky

Anita KERN, CETTE CONCEPT