BIKEOLOGY

BIKEOLOGY

2016

Fields

Exhibition design

The scenography transforms the exhibition routes into an abstract guiding path that forms islands and junctions, leading visitors through the show and setting the objects apart from the Art Nouveau surroundings.

The bicycle is an exceptional design achievement. However, due to the social changes of the last century, it can no longer be considered a simple piece of transportation or sports equipment: the bicycle has become the driving force behind social mobility and sustainable economy.

We are witnessing a real bike revolution these days: more and more of us choose the bicycle in our urbanizing world, as a clean and cost-effective alternative to transportation, as a lifestyle or as a means of identity construction and community building.

Contemporary designers responding to this trend create objects and systems supporting urban cycling en masse.

The BIKEOLOGY EXHIBITION illustrates the importance of design within the development of urban cycling using a cross section of contemporary movements, through the triple scale of the individual, the city, and the world.

Whether about practice or self-expression, city development or business, integration, or environmental sustainability, design creates an opportunity for more people to swing into the saddle to make the world go around together.

Transforming the routes in a creative way was the core motif of the installation. These elements narrate the whole exhibition as an abstract guide. The marked path draws out islands and forms junctions. It leads the visitors throughout the exhibition with its characteristic form while distinguishing the presented objects from its surroundings, the exhibition space’s Art Nouveau style.