DUTCH PAVILION

Scenography, visual identity, and exhibition design.

2023

Fields

Services

Institutions
Events
Exhibitions
Cities
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Visual Identity
Editorial
Motion Graphics
Installation
Styleguide

The 28th International Book Festival Budapest – taking place between 28 September and 1 October – hosts the Netherlands as Guest of Honour in 2023. The cultural bonds between the Netherlands and Hungary date back from the 16th century, with many of the first books available in Hungary coming from Dutch printing houses. The current literary cooperation is just as strong.

The number of Dutch titles (both fiction and non-fiction) translated into Hungarian is outstanding by regional comparison, and the volume of Hungarian works published in the Netherlands is also impressive – hence the slogan of the Dutch programme series in Budapest: On the Sea of Books.

The design and visual identity of the installation were intricately intertwined, with the central element being the paper boat, a symbol of literary exploration and exchange. The custom modular furniture system was crafted from recycled cardboard, reinforcing the commitment to sustainability.

Every component of the pavilion was designed for reuse, minimizing its ecological footprint and offering a cost-effective solution. This environmentally conscious approach not only highlights the harmony between literature and design but also underscores the importance of sustainability in contemporary cultural exhibitions. The result was a cohesive, thoughtfully designed space that resonated with both form and function.

Client
Year
Installation & scenography

Team






Curator
Photography

Embassy of the Netherlands in Hungary
2023
DE_VISION
Tamás Boldizsár
DE_FORM
Nóra Demeczky
Enikő Déri
Lili Pammer
Bendegúz Batke
Nagy Sára Vilma
Szlabey Emma
Claudia Küssel
Laci Kőhegyi