GLASSIFICATION.HU

Scenography, visual identity,
lighting and exhibition design,
web design for a travelling
exhibition.

2023

Fields

Services

Events
Exhibitions
Artists
Designers

Visual Identity

Web Design
Editorial
Type Design
Motion Graphics
Installation

At the initiative of the Hungarian Ministry of Foreign Affairs and Trade, Glassification.hu is a world-class traveling exhibition of Hungarian contemporary glass art touring Europe from 2023 to 2025. The first such group show in nearly two decades, it aims to raise the profile of Hungarian glass art — a field recognized internationally with prestigious awards yet still underrepresented in the country’s cultural identity. Featuring twenty newly created works by some of the nation’s finest artists, the exhibition celebrates both traditional and innovative techniques, many practiced only by Hungarian masters.

Alongside the artworks, a custom-designed typeface inspired by the dynamics and effects of glass, together with integrated lighting, installation, and graphic design, creates a cohesive visitor experience.

The tour visited nearly fifteen prestigious venues, including The Venice Glass Week and the International Biennale of Glass in Sofia.

CHALLENGES

SOLUTIONS

Showcasing glass artworks proved especially difficult: their reflective surfaces picked up glare from lighting and surrounding objects, making them harder to view and nearly impossible to photograph without environmental distractions. We needed an installation system that not only addressed this issue but could be quickly assembled, easily transported, and adapted to a variety of exhibition spaces.

We designed modular installations that doubled as large-scale lightboxes. These provided a seamless white background and even controlled lighting, eliminating most reflections and distractions. This approach enhanced the visual clarity of the artworks, making them both more striking in person and easier to capture in photographs.


The installation is constructed from a modular system of steel rods, designed to take up very little space when disassembled. This makes it easy to pack, store, and transport between venues. Once assembled, the rods form a robust, stable frame that is strong enough to safely support the fragile glass artworks while maintaining a visually light and minimal presence in the exhibition space.

The installation’s lighting is powered entirely by rechargeable batteries, eliminating the need to rely on on-site electrical connections. This not only ensures a hassle-free setup in any location, regardless of its technical infrastructure, but also provides the flexibility to position the installation freely within the space without being limited by outlet placement.

Client
Year
Team
Artists

Organizer
Curator
Professional partner
Professional sponsor
Exhibition concept & design
Graphic design
Exhibition execution
Video
Photography
Music
Web development

Ministry of Foreign Affairs and Trade Hungary

2023

Nóra Demeczky, Enikő Déri, Tamás Boldizsár, Rebeka Orosz, Zsuzsa Oláh, Lili Pammer
Endre Gaál, László Lukácsi, Márta Edőcs, Anita Darabos, Péter Borkovics, Kyra László, Kristóf Bihari, Balázs Sipos, Eszter Bősze, Gyöngyvér Amala Varga

Ministry of Foreign Affairs and Trade Hungary/ Kinga Pallos

Rita Mária Halasi

Society of Hungarian Glass Artists

Rákosy Glass

DE_VISION, Tamás Boldizsár

DE_FORM

Furtinox, GraphixLine

Attila Varga Koritár

Viktória Győrfi, Tamás Boldizsár

Ágnes Klára Máthé

Tamás K. Antal