INOTA FESTIVAL

Comprehensive festival identity and campaign, installation design and wayfinding for a festival organized in an old power plant. 2023

INOTA FESTIVAL

Comprehensive festival identity and campaign, installation design and wayfinding for a festival organized in an old power plant.

2023

Fields

Services

Events
Cities
Artists

Visual Identity
Web Design
Motion Graphics
Signage
Wayfinding
Installation
Merchandising
Styleguide

The INOTA Festival marks a significant milestone in Hungarian cultural life, offering a new, exciting, and grandiose audiovisual experience set within the Inota power plant, once a colossal industrial investment now brought back to life. The festival combines music programs with contemporary visual artworks, with a special emphasis on light installations and mappings. Its mission is to revive this impressive brutalist architectural ensemble while also advancing industrial culture.

Graphic elements play a significant role, with special emphasis on imagery transforming from unique coal sculptures into crystalline forms, metaphorically symbolizing the revitalization of the power plant and the futuristic atmosphere of the entire event. The unique logo and symbol set were made in collaboration with Nufolklore.

Alongside the nearly 90 instruments on display, the experience is enriched by 20 audio recordings and 3 films

CHALLENGES

SOLUTIONS

The zither is a communal instrument, and to preserve this sense of connection, we wanted to avoid simply showcasing zithers. This meant creating an installation where we encourage interaction rather than simple observation, and the instruments could be kept safe without a glass display.

The installation was designed to eliminate physical barriers between visitors and objects while still meeting conservation standards. The instruments were not placed behind glass, yet remained protected and accessible.

Visitors had the opportunity to play two real zithers placed in the exhibition. These hands-on elements offered an intimate experience with the instrument’s sound and design.

Through a custom-designed app, visitors could explore the results of a large-scale collection campaign. Hundreds of submissions: videos and photos of zither players and communities were displayed on an interactive map, visualizing where zither culture is alive today and allowing visitors to dive into the musical diversity of the region.

Designed primarily for younger generations, part of the space invites visitors to trace stencil-like patterns found on real zithers using coloured pencils, reflecting the way zithers are often personalised. Later, children can search for these shapes in the objects and even create their own zither decoration.

At the heart of the exhibition is a stage that functions both as a concert venue and a social gathering point. It transforms the museum into a communal space, hosting live zither performances and allowing audiences to experience the music first-hand.

Client
Year
Team

Logo & icons
Photography 

Video
3D modeling
3D animation
Web development
Typeface

NVC, Centrum Productions
2022-2023
Nóra Demeczky, Enikő Déri, Bertalan Bessenyey, Vilmos Sas, Péter Tóth, Lili Pammer, Ádám Asztalos, Bendegúz Batke, Zsuzsa Oláh, Anna Szendrei, Panna Eszenyi
Nufolklore, DE_FORM
Laci Kőhegyi, Bence Szemerey, Bertalan Soós, Dániel Besnyő
Odesa Films
Zsuzsa Oláh
Patrik Kiss
Csaba Bozzai
Apfel Grotezk (by Luigi Gorlero)